by Matthew Clark

Subplot Design Inc.

First Published: July–August 2011, Applied Arts Magazine


“At best, the strategy is fat-fingered and awkward, brought to Frankensteinian life by the designer who, with lightning bolts of creativity, tries to make it walk and talk. But it will always be too-obvious messaging, talking in marketing sound bites and headlines; not quite human and certainly not convincing.”


Read Article: SubplotPOV_AAAug2011