(September 15, 2009) “Direct Fair Trade” is a step beyond traditional “fair trade” practices, where companies typically buy in to fair trade co-ops and corporations. Level Ground Trading has taken it one step further, and has dealt directly with the actual farmers and growers for the past 10 years. This means they have deep relationships and offer prices that are 40% above conventional coffee importers and even 19% above Transfair-certified fair trade prices. It also means that they have a personal, in-depth knowledge of the crops and growing conditions that affect their coffee, and are actively involved in the growers’ communities.


We are excited that Level Ground Trading of Victoria has chosen Subplot to design their new packaging and identity, to help them achieve even greater success in the market. They deserve it! Concept development is well under way and we look forward to unveiling the new packaging platform in the coming months.