(June 7, 2011) Working with the VRS for the 4th consecutive year, Subplot was asked to help bring a highly visible campaign to life that helps communicate the fabulous musical talent that is to be part of the 2010-2011 season. Focusing on the largely young new talent – not to mention a few outstanding veterans – the new campaign celebrates a whole host of new “stars” to be discovered by the discerning concertgoer.


With a unique “constellation” illustration for every performer and group in the season, the campaign is full of playful wit and whimsy. And as with past seasons, Subplot creates and manages the subscription drive through season brochures, targeted direct mail and newspaper ads from May 2010 to May 2011, with the first concert kicking off in October 2010.