Paris, France (October 4, 2012) – Subplot Design Inc. was honoured with two top awards at the 2012 Pentawards Worldwide Packaging Design Awards Competition ceremony held this year at the Grand Salon Opéra at the Intercontinental Le Grand hotel in Paris, France.


Subplot’s GO! Packaging took home a Gold Award while NOW Fresh Packaging took home a Bronze. Both packaging systems were designed for Petcurean Pet Nutrition of Chilliwack, BC, and have been honoured in a number of significant national and international awards competitions this past year.


The Pentawards is the first and only worldwide competition exclusively devoted to packaging design in all its forms. In its sixth year, the winners came from more than 25 countries, including Australia, Taiwan, Greece, Brazil, Argentina, Japan, Israel, Korea, China, across Europe, the United States of America and Canada.


“We are so honoured with these two prestigious wins”, says Matthew Clark, Subplot Creative Director and lead designer on GO! and NOW Fresh. “To be in the company of design firms like Turner Duckworth, Landor, Lewis Moberly and Pearlfisher makes the honour even that much more special.”


Subplot is one of only three Canadian firms to have been awarded at this year’s competition.


Subplot’s winning entries can be seen here:



View GO! Case Study HERE
View NOW Fresh Case Study HERE


About Subplot Design Inc.
Subplot Design Inc. is a leading brand design firm with international experience in creating category-defining corporate and consumer brands. We specialize in powerful ideas that build intelligent, relevant, stand-out brands and communications in what has become an increasingly competitive marketplace. From our Vancouver, BC owned and operated offices, we do this with breakthrough creative brand design including Logomarks + Identity, Brand Packaging, Product Design, Print Communications, Annual Reports, and Retail Identities + Environments.