Vancouver, B.C. (November 30, 2005) – Subplot Design Inc. was awarded the top 2 Visual Communications awards last night at the 2005 National Post Design Exchange Awards in Toronto. Awards were presented to designers in various disciplines including architecture, engineering, fashion, industrial design, interior design, landscape design, urban design, new media and visual communications.


The National Post Design Exchange Awards distinguish themselves by being the only awards in Canada that judge design by results: balancing function, aesthetics and economic success.


“We are thrilled to be recognized as one of Canada’s leading design firms”, says Subplot Design principal Roy White, who was on hand at the Gala to receive the awards. “These awards show that design is not merely a visual or aesthetic function, but has a vital role in the economic and social vitality of a business. Subplot’s design solutions help our clients succeed in the marketplace, and these awards celebrate our joint success with our clients”.


Subplot Design Inc. was awarded the top 2 awards in the Visual Communications category:


GOLD AWARD: Caffè Artigiano Whole Bean Coffee Packaging

SILVER AWARD: StrideLite and Cyclite Brand Identity


About the National Post Design Exchange Awards

Founded in 1994, The National Post Design Exchange Awards recognize the critical role of design in all types of organizations including commercial entities (large and small businesses), not-for-profit organizations, and the public sector. The awards celebrate the business success stories achieved through close partnerships between clients and designers, and are the only design awards in Canada that judge design by results, balancing function, aesthetics and economic success. Accordingly, in addition to acknowledging the designers’ work, the Awards honour the clients who have made a business decision to hire professional designers.


About the Design Exchange

The Design Exchange (DX) is Canada’s design museum, with a mission to engage and educate Canadians about the value of design. It recognizes Canadian design and innovation as key elements in the cultural and economic fabric of our lives. It achieves its mandate through delivering design programs which include exhibitions, competitions, lectures and publications. The DX is a registered charity.


About Subplot Design Inc.

Subplot Design Inc. is a leading brand design firm with international experience in creating category-defining corporate and consumer brands. We specialize in powerful ideas that build intelligent, relevant, stand-out brands and communications in what has become an increasingly competitive marketplace. From our Vancouver, BC owned and operated offices, we do this with breakthrough creative brand design including Logomarks + Identity, Brand Packaging, Product Design, Print Communications, Annual Reports, and Retail Identities + Environments.