July 3, 2014

Applied Arts Magazine Online

“The Brief”


“Clark and his team at Subplot tackled this by “redefining” what UV means. They came up with new acronyms for UV that would speak to the printer’s capabilities, including “unparalleled velocity,” “unlimited variety” and “ultra vibrant,” and matched those acronyms with corresponding images that featured the printer’s effects, which include high-contrast finishes, thick paper and varnishes.”


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