Chilliwack, BC (July 18, 2018) –  As a leader in pet nutrition, Petcurean Pet Nutritionworked with long-time collaborator, Subplot Design introduce functional, freeze-dried meal mixers for dogs, filling a gap in the marketplace for consumers seeking specialized solutions to help support common pet health issues.


The GO! Solutions Meal Mixer line features four specialized recipes for dogs: Digestive Health Turkey Meal Mixer , Hip & Joint Support Pork Meal Mixer, Skin & Coat Care Salmon Meal Mixer, and Weight Control Turkey Meal Mixer. Each recipe is made with freeze-dried nutritional and functional ingredients including single source primary proteins and whole fruits and veggies that you can see.


As pet parents seek new ways to customize their pet’s diet, the integration of meal mixers and toppers has grown, with more than a quarter of pet owners adding them to their dog’s diet. Petcurean’s innovation is to offer not only products with great taste, but to provide functional ingredients for specific dietary needs. Even picky-eater pets can’t resist the tasty chunks of freeze-dried pork, turkey, salmon, whole cranberries and blueberries, New Zealand green mussels, and bits of pumpkin. From achy joints and tender tummies, to itchy skin and that spare tire around the middle, GO! Solutions Meal Mixers add a functional boost of nutrition to aid in supporting many of these common issues.


“The decision to expand our popular GO! line with functional meal mixers was driven by explosive growth in the meal mixer category, and the increasing need for solution-based pet foods,” said Jaimie Turkington, VP of Sales and Marketing at Petcurean. “Further demonstrating our commitment to innovation, the GO! Meal Mixer line is our seventh brand extension since July 2017 and is a direct response to consumers’ increasing request for premium products tailored to their pet’s specific needs.”



Petcurean’s GO! Meal Mixers can be added to kibble, stew, or pâté, or served as a convenient and healthy treat.


“We worked very hard with Petcurean to bring a boldness and clarity to the packaging, and really showcase the ‘solution’ of each Meal Mixer”, says Matthew Clark, Subplot Founder & Creative Director. “This simplicity when combined with such a visually appealing product really sets it apart on the shelf”.


Along with the new prominence given to each solution and recipe on the front panel, an icon panel identifies key product attributes such as the freeze-dried, premium protein and grain-free recipe. Printed on matte silver foil substrate with a unique clear window on the outside seam of the pouch pak, the line continues the GO! Packaging system while carving out a unique format for Meal Mixers.


“There are fantastic things coming soon for the GO! Solution kibble and wet food lineup as well”, adds Clark. “We’re excited about how Mixers begins to introduce this bold new system”.


As with many of Petcurean’s other GO!®recipes, the new Meal Mixer recipes are free of grains and gluten, and have zero corn, wheat, soy, by-products, added growth hormones, antibiotics, artificial colors, flavors, or preservatives.The freeze-drying process locks in maximum nutrition by removing water from fresh meats, fruits, and veggies through a vacuum process that gently turns liquid into vapour, thus maintaining the nutritional integrity of each ingredient. What results are tasty chunks of whole ingredients that add functional benefits to a dog’s diet and get them excited for mealtime.


Subplot was responsible for all concept, design and production of the packaging, as well as the Trade Launch at Global Pet Expo in March, Retail and Trade displays, and an ID system to drive all retail and consumer promotions. Case study can be viewed here.




Concept & Design: Subplot Design Inc.

Lead Designer: Matthew Clark

Copywriting: Pete Pallet Writes

Photography: David Ellingsen

Printing: WJ Packaging Solutions

Client: Petcurean Pet Nutrition



About Petcurean
Petcurean is a family-owned Canadian company that creates premium-quality pet food recipes; GO!, NOW FRESH, GATHER and SPIKE TREATS for dogs and cats (and cats and dogs). GO! provides solutions for your pet’s unique dietary needs; NOW FRESH offers dry and wet pet food recipes with 100% fresh meat and fresh omega oils; GATHER is crafted from certified and organic ingredients, sustainably produced; and SPIKE lets you reward your dog with treats made using all-natural ingredients. Petcurean pet foods are sold exclusively through pet specialty retailers in Canada, the United States, and more than 30 countries internationally. At Petcurean, with every decision they make and every recipe they create, they put pets first. Please visit to learn more.


About Subplot Design Inc.

Subplot is a leading brand and packaging design firm that specializes in solving tough problems for demanding clients inhighly competitive world markets. We bring brands to life, and life to brands with smart, consumer-focused, business-asset strategy that is brought to life through inspiring, breakthrough design that ensures Creative Certainty in everything we do. From our home base in Vancouver, BC, our partners are hands-on with every project, including verbal & visual branding, corporate identity programs, packaging, 360 degree campaigns, video and of course, more.