Ottawa, Ontario (Sept 22, 2020) –The release of the Canada Post Community Foundation’s fundraising semi-postal stamp signals the start of the Corporation’s annual fundraising campaign. The stamp collection, designed by Vancouver’s Subplot Design Inc., went on sale yesterday across Canada.
The dollar donation for a booklet of 10 stamps and 10 cents for the Official First Day Cover goes directly to support Canadian children and youth, through the funding of programs for breakfast, anti-bullying, special education, camps for children fighting illness, early literacy and other community initiatives.
Creative Director and Designer Roy White of Subplot Design Inc. says of the inspiration behind the stamp, “We wanted to create a stamp that was playful, inspiring and celebrated the sense of connection that the Community Foundation brings to all its programs.”
The concept focuses on the idea of community within nature. Sheltering under a large tree, the animals find refuge, a home and a place to come together. This depiction of support, tolerance and an environment that encourages growth and protection is the perfect metaphor for what the Community Foundation does in local communities.
The stamp was beautifully illustrated by Quebec’s Isabelle Arsenault, one of Canada’s best known and esteemed illustrators.
Thanks to the generosity of Canada Post customers since 2013, more than 775 organizations have shared in total funding of almost $9 million from the Foundation. The grants to Canadian schools, charities and organizations make a difference in the lives of children and youth in our communities.
All products are available for purchase at selected Canada Post offices and online here.
Creative Concept & Implementation: Subplot Design Inc.
Designer: Roy White, Liz Wurzinger, Andrea Tombleson
Creative Directors: Matthew Clark, Roy White
Illustration: Isabelle Arsenault
Client: Canada Post Corporation
Printer: Colour Innovations
Motion Graphics: Michaela Carter