May 11-12, 2012

GDC SK North Elevator Awards: “Heavy Lifting”

Saskatoon, Saskatchewan


Subplot partner, Roy White, shared his insights with the conference and award show attendees at the GDC SK North 2012 Elevator Awards this past weekend in Saskatoon, Saskatchewan. As guest awards judge and speaker, Roy shared his extensive background in large-scale branding programs and the “heavy lifting” that Subplot does far before the typical “designing” begins.


Where other firms jump directly into design, Subplot spends a considerable portion of the project in the “Discover” and “Plan” stages, seeking out insights, competitive advantage, best-practise, and crafting highly differentiated and appropriate strategies for their clients. When this “heavy lifting” is done, the design process can proceed with much more structure and substance.


Photo credit: Pete Lawrence