October 18, 2011

Strategy Magazine

Strategy Shopper Marketing Report


“The premium and super premium pet food category is extremely cluttered and the pet specialty store environment is also very busy, with a smaller store format and plenty of product offerings,” says Petcurean marketing manager Jaimie Turkington. “It is critical that our packaging efficiently and effectively cuts through the clutter and communicates what makes our products unique.”


Link to article: [Strategy Shopper Marketing Report]