December 17, 2014

Strategy Magazine Online

by Tanya Kostiw


“Working with Subplot Design on the rebrand, the 15-year-old beer co began to roll out new packaging last month for its two lines. It has also unveiled a new website and begun to use social, with plans to invest in those channels, says Jaimie Turkington, VP marketing for Old Yale owner 2Story Group. But the emphasis has been on its new identity and look. “We knew that we needed to make some significant investment in creating a unique brand to help the product stand out on shelf,” she says.”


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