(June 7, 2011) One of the top 20 malls in the country, Mayfair Mall in Victoria caters to an increasingly sophisticated market. As one of its concierge services, the “Mayfair Style Coach” helps predominantly female shoppers evolve their style and also helps with personal shopping services. Subplot was asked to create a business card that was more than just ink on paper, and to communicate the specialized offering. After hundreds of fabric swatches and a lot of precision cutting and gluing, the new cards are a hit.