Vancouver, BC (May 30, 2018) – The Association of Registered Graphic Designers (RGD) invites submissions of graphic design projects from around the world done under the theme of communication design for social good; work with the power to incite action and make meaningful change in the way we live our lives.


Subplot Design Inc. was honoured with a Judge’s Pick So(cial) Good Award for Petcurean’s GATHER Pet Nutrition identity and packaging.


+ Effectively promotes action in support of social change.
+ Demonstrates originality and creativity through advanced, unusual or clever solutions, uniqueness of materials, originality of components and/or creative use of resources.
+ Demonstrates good design, through elegance & sophistication of core design concepts


“It is so very refreshing to see such a strong design process built on research, product and user testing, and even walking the same fields as the client. This is a capital “B” branding exercise (…)The type is exceptional; illustrations are excellent; copywriting is clear and to the point. This is an outstanding example of how a system supports a design and of how designers can advance social good through design. The entry is oh So Good!”
– Judge’s Pick: John deWolf CGD, RGD


Our project for Petcurean’s GATHER not only included the Brand Name, Recipe Name, Brand Identity and Packaging, but also included all Sales Materials, Online presence, and an entirely new Sustainability Program for Petcurean company wide.


A huge thank-you to Petcurean for allowing us to craft such an impressive brand that is “SO GOOD”! And to writer Pete Pallett and Illustrator Darren Booth!


See Case Study HERE