September 6, 2013
CreativeMornings Vancouver
Dodson House Conference Centre
Vancouver, BC
“Connect: Synapses & Synecdoches”



In 2008, Tina Roth Eisenberg (Swissmiss) started CreativeMornings out of a desire for an ongoing, accessible event for New York’s creative community. The concept was simple: breakfast and a short talk one Friday morning a month. Every event would be free of charge and open to anyone.


Today, attendees gather in over 50 cities around the world to enjoy fresh coffee, friendly people, and an international array of breakfast foods. Volunteer hosts and their team members organize local chapters that not only celebrate a city’s creative talent, but also promote an open space to connect with like-minded individuals.


Subplot Principal and Creative Director, Matthew Clark, was invited by the Vancouver chapter to speak on the global theme of “Connect”. Delving into connections on a personal and life-history level, Matthew shared some insights into his “synapses” and how his “brain doesn’t work quite right”. From his often obsessive and ruminative brain to his “uneasy relationship with creativity”, he talked about various techniques and “fences” he has developed to help keep his logical & creative sides at peace.


Matthew also addressed “synecdoches”: the visual and verbals substitutions that exemplify his career as a brand designer. With exploration and examples, Matthew touched on some of his favourite moments in the design process.


To learn more about CreativeMornings and to join the growing community around the world, please visit