by Matthew Clark
Subplot Design Inc.
First Published: October 2014, Applied Arts Magazine
“Quite simply, viewing the consumer “herd” as a “target” is lazy. It relies on stereotype and prejudice. It misappropriates the rigour of true demographics, psychographics and ethnography in favour of dumbed-down, pop-culture ‘consumer research findings’.”
Read Article: SubplotPOV_AAOct2014