by Matthew Clark
Subplot Design Inc.
First Published: April 9, 2012, Marketing Magazine

 

“Understand the monumental role that your packaging plays in your consumers’ lives and in their product-selection process Learn a lot and think hard. [...] Don’t ever rush the process: the stakes are far too high and the risk is too great to do this half-assed.”

 

Read article: Marketing_MCPackaging_April2012