(June 23, 2009) As part of the Vancouver Recital Society’s 30th anniversary – and for the third consecutive year – Subplot Design is helping spread the word about the myriad of talent that will be part of VRS’s 2009-2010 season. The new season, which launches in October, features headliner Renée Fleming and a special anniversary performance from VRS discovery Yuja Wang, with a wealth of talent from the likes of Murray Perahia, Modigliani String Quartet, and Emanuel Ax.
For the past two seasons, concert-goers have responded positively to the Subplot-designed season brochure and targeted advertising, setting above-anticipated attendance for the 2008-2009 season, currently underway. With the current state of the global economy, the Arts sit in the paradoxical position of both “discretionary luxury” and “much needed escape”. This is even further amplified with the not-for-profit arts sector, where patrons and key sponsors are pulling sponsorship dollars to support their own bottom-lines, and promotional dollars can be more scarce than in booming times.
As part of celebrating the VRS’s 30th Anniversary and being increasingly responsible with the available sponsorship and production dollars, Subplot created the “All Performance, No Nonsense” season campaign, which celebrates the vast wealth of musical talent without a “wealth” of production value. Bold typography shouts out various messages about what you will and will not get from the VRS: you will get an inspired performance; you won’t get hyperbole and rigamarole. You will get numerous subscription options; you won’t get hassle and confusion. And by keeping production values at a minimum, integrating information and smart design, Subplot was able to cut printing and finishing costs by over 50%.
The season campaign also highlights new promotional offers, early-bird subscription incentives, and staged marketing efforts (using a mix of advertising and direct-mail) to encourage season-subscription and series subscription ticket packages, as well as individual “build your own” concert packages.
About Subplot Design Inc.
Subplot Design Inc. is a leading brand design firm with international experience in creating category-defining corporate and consumer brands. We specialize in powerful ideas that build intelligent, relevant, stand-out brands and communications in what has become an increasingly competitive marketplace. From our Vancouver, BC owned and operated offices, we do this with breakthrough creative brand design including Logomarks + Identity, Brand Packaging, Product Design, Print Communications, Annual Reports, and Retail Identities + Environments.